Message in a Bottle
Coca-Cola Consolidated’s Purpose is simple: to Inspire & Serve. Our #MiniBottleMessage campaign was launched to honor those who inspire and serve us every day. Coca-Cola Consolidated has collected thousands of hand-written messages, packaged the personal notes into 253ml Coca-Cola bottles and distributed them to military service members, veterans, and families around the world.
ABOUT THE CAMPAIGN
Indianapolis Motor Speedway Brickyard 400
Last July, Coca-Cola Consolidated kicked off 'Message in a Bottle' with the USO of Indiana at the Fan Midway. More than 200 messages were distributed to troops at a special race day brunch, where racing family drivers Joey Logano and Ryan Newman participated in a Q&A with Indianapolis Motor Speedway President, Doug Boles. Vice President Mike Pence even sent a personal video message for the troops.
Great American Ball Park, Home of the Cincinnati Reds
More than 200 active-duty, retired military, and their family members joined Coca-Cola Consolidated, the USO of Central and Southern Ohio, Kroger and the Cincinnati Reds for a 'Message in a Bottle' event before a baseball game. Military guests received hand-written notes, enjoyed free admission to the ballpark, food vouchers to any of the ballpark’s concession stands, a special performance by the USO Show Troupe and recognition during the game with a big
USO Warrior and Family Center at Bethesda
Coca-Cola Consolidated cheered on the Washington Nationals baseball team, while collecting more than 200 messages for troops. On November 9th, Coca-Cola Consolidated partnered with the USO of Metro-DC to distribute the hand-written messages from Nationals fans to veterans at the USO Warrior and Family Center at Bethesda. Coca-Cola Consolidated hosted a YUM luncheon for veterans and treated guests to a special USO Show Troupe performance.