Coca-Cola Consolidated Response Team Manager Tony Nunley heard about a man in his community losing his home in a fire when he was on the phone with his mom on the weekend of Jan. 22. The Response Team typically helps teammates recover from natural disasters, but after some quick digging, Nunley learned the man was Barry Witt, who works at a Roanoke, Va.-area Food Lion, a long-time customer of Consolidated.
This connection and our Purpose to serve others resulted in the Response Team assisting Witt. Nunley reached out to Witt to confirm that it was him who had suffered the loss, and within a week the Response Team got the go-ahead to proceed. Nunley put out a call for anyone willing to help and Consolidated teammates, Food Lion associates, neighbors, and other community members stepped up to help clean out Witt’s home.
Volunteers gutted the house, allowing the contractor to come in and start the next steps.
“The overwhelming response from the local team was second to none,” added Nunley. “It was just really good that they stepped up to the plate.”
“They came in and emptied the house – what was trash they threw in the trash, what was valuable they brought by for my wife,” said Witt. “They did in three days what would’ve taken other people at least two months.”
And now, Barry and his wife, Sandi, and two children, Josh and Kayla, will be able to move back into their house much more quickly than they would have if it weren’t for Consolidated’s Response Team.
“We were told it would be nine months to a year to inspect it, but because of the work that was done here by Coca-Cola Consolidated and the contractors, they feel very confident we’ll be back in the house sooner,” said Witt.
Because of the Response Team’s efforts, and the number of teammate volunteers, the Witt family is one step closer to getting their home back.
The Response Team’s calling to serve others was not only appreciated by Barry and his family. Shannon Durham manages the Food Lion account for Consolidated and she received many notes of appreciation from the Food Lion team for treating one of their associates like a Consolidated teammate.
“What a tremendous effort to serve a member of the community,” said Shannon Durham, Vice President of Customer Management. “I’m proud to work for a company that serves our Purpose at this level.”
“Very few companies, if any others, do this kind of thing,” added Witt. “It really says a lot about Coke Consolidated and their character, from the top down. They worked as a true team. You could just tell they were excited to do what they did, and you could tell that they loved each other and care for each other – and that they cared for us by helping us through this.”
Charlotte FC today announced a multiyear partnership with Coca-Cola Consolidated, the largest Coca-Cola bottler in the United States, designating it as the Club’s Official Soft Drink and Dasani as the Club’s Official Bottled Water.
The agreement started with the 2022 Inaugural Season Kickoff Tour on February 22, with stops at Levine Children’s Hospital to deliver a pizza party for patients and their families; selected locations of Harris Teeter for a CLTFC fan offer for the Club’s first-ever match on February 26; and a lunch with local media representatives at Three Amigos to commence the inaugural home match week.
“As we move closer to Charlotte FC’s historic match at Bank of America Stadium on March 5, we are proud to welcome a partner like Coca-Cola, a brand that is committed to the world’s most popular sport,” said the CEO of Tepper Sports and Entertainment Nick Kelly. “Our partnership leverages the excitement around the inaugural season of CLTFC and goes beyond the field, as fan engagement efforts will be pivotal as we continue strengthening our ties with the community in Charlotte and across the Carolinas.”
The deal with Coca-Cola Consolidated, headquartered in Charlotte, also includes sponsorship of goal moments during CLTFC home games at Bank of America Stadium, product sampling activations at select matches during the season, and multiple community engagement opportunities.
“As Charlotte’s local bottler we’re honored to be a founding partner for Charlotte FC,” said Heather Hucks, Vice President of Consumer Connections at Coca-Cola Consolidated. “We look forward to refreshing fans throughout the inaugural season and partnering with Charlotte FC to positively impact the Charlotte community.”
The 2022 MLS season marks the historic beginning of Charlotte FC on the pitch. The Club will kick off the season on Saturday, February 26 against D.C. United at Audi Field at 6:00 p.m., followed by the first-ever MLS game at Bank of America Stadium vs. LA Galaxy at 7:30 p.m. on Saturday, March 5, 2022.
The Charlotte Hornets and Coca-Cola Consolidated today announced an extension of their Founding Level Partnership in which the company remains the team’s official and exclusive partner for soft drinks, water, bottled teas and juices, and retains pouring rights for Spectrum Center concession stands. This season, Coca-Cola Consolidated is shifting its promotional assets to Dr Pepper after many years of using this partnership to promote the Sprite brand.
“We are pleased to extend our partnership with Coca-Cola Consolidated and look forward to fully integrating the Dr Pepper brand into our in-arena experience and activations,” said Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield. “Coca-Cola Consolidated is one of our oldest partners, dating back to the original Hornets, and we are appreciative of their many years of support.”
As part of the partnership, the area formerly known as Rock the Rooftop on Spectrum Center’s 200 level is being rebranded as the Dr Pepper Pavilion and the Pepper Lounge. This interactive area will feature signage and branding, samplings focused on Dr Pepper’s innovative flavors and additional activations. Dr Pepper has also become the entitlement partner of mobile ordering on the Hornets App, a virtual basketball game on the app that translates to the scoreboard, and dunk highlights. The brand is advertised through various types of signage, including fixed signage outside Spectrum Center and in the Main Lobby, as well as digital signage on the scorer’s table, scoreboard and 360 LED boards.
One new element to the partnership between the Hornets and Coca-Cola Consolidated will be a sustainability program that will initially focus on recycling within Spectrum Center. In addition, the two organizations will continue to partner on community initiatives including the Hugo’s Little Hero program in conjunction with Bee Mighty and the NICU and PICU at Novant Health Hemby Children’s Hospital and Dr Pepper will continue to provide drinks for Hornets community events such as the annual Cornucopia event at Thanksgiving.
“As Charlotte’s local bottler, we have refreshed and cheered alongside Hornets fans since the inception of the team over 30 years ago,” said Heather Hucks, VP of Consumer Connections at Coca-Cola Consolidated. “We are thrilled to continue our partnership with this community focused organization and are excited to feature Dr Pepper as our lead brand for the team. Dr Pepper’s flagship brand, with its 23 unique flavors, is a perfect fit for the Charlotte Hornets and we can’t wait for fans to see all the fun ways to engage with Dr Pepper inside and outside the arena.”
Dr Pepper also serves as the entitlement partner for the annual Hornets Tipoff Tour, which takes place each year prior to the start of the regular season, and the annual Fan Appreciation Night at the end of each season. In addition, Dr Pepper is the presenting partner of several digital and social media content pieces.