Coca-Cola Consolidated is committed to creating innovative solutions to capture our bottles and cans to be remade. That’s why we collaborated with the Tennessee Titans, Kroger and leaders in the sustainability space to use a mobile recycling facility (MRF) to sort material onsite at Nissan Stadium during the October 24 home game.

Tailgaters received recycling bags in areas around the stadium and fans were rewarded with $10 gift cards for recycling.  Material captured at the game was sorted on site by the Roadie collecting more than 40,000 plastic bottles and 59,000 aluminum cans. The use of this innovative technology is one more step to ensure our bottles and cans stay clean increasing recyclability rates.

“Coca-Cola Consolidated invests in collaborations with partners like the Tennessee Titans and Kroger as part of our Refresh Recycle Renew sustainability initiative,” said Todd Marty, Senior Director of Sustainability at Coca-Cola Consolidated. “We’re committed to developing industry-leading solutions for recycling by utilizing tools like the Roadie to ensure our bottles and cans are made into new packaging.”

The Roadie, by Revolution Systems, is a mobile sorting platform for single-stream recyclables designed to make sorting of single-stream recyclables convenient, sustainable and affordable.

“We are proud to collaborate with key industry stakeholders to operationalize a more resilient recycling system,” said Jessica Long, Chief Strategy Officer at Closed Loop Partners. “We look forward to the continued impact the Roadie can have on the entire recycling supply chain, as it helps expand the supply of recyclable materials in circulation and advance the circular economy.”

In addition to creating a solid recycling stream, the mobile MRF provides educational opportunities for our partners and consumers.

Through education efforts, the cultivation of recycling relationships with our customers and optimization of our own distribution networks, we’re seeing barriers to capturing recyclable materials come down with more recyclable material being remade into new bottles and cans!

Share this story!