The Coca-Cola Holiday Caravan, a festive red truck decorated with lights and carrying the iconic Santa Claus, traveled across Coke Consolidated’s territory, bringing happiness and cheer to local communities. The tour started in Cincinnati, Ohio, on November 15 and ended in Charlotte, North Carolina, on December 5.

At each stop, the Coca-Cola Caravan offered free sample tastings of Coca-Cola products, including Coca-Cola Zero Sugar and Coca-Cola Classic. Visitors also enjoyed festive music and had the opportunity to take family photos with Santa Claus.

The Coca-Cola Caravan Tour is a tradition that celebrates the spirit of the holiday season and the values of Coca-Cola.

“The Caravan is a way for us to share the magic of the season with our consumers and our communities,” said Morris Howard, Director of Community Relations at Coke Consolidated. “We want to bring people together, spread joy, and make a positive difference in the lives of others.”

The Coca-Cola Caravan made stops at various events and locations that reflected the diversity and uniqueness of the communities that Coca-Cola Consolidated is proud to serve.

Santa joined Consolidated teammates and football fans recycling their bottles

The Caravan made a stop at the Tennessee Titans Home Game against the Colts on December 3, where Titans fans enjoyed a festive atmosphere with Santa while also learning about Consolidated’s recycling initiatives.


The Panthers
, Consolidated Teammates, and Charlotte Mayor Vi Lyles joined the festive celebration  

At Joy to the Carolinas in Charlotte, NC, Coke Consolidated teamed up with the Carolina Panthers to provide toys, coats, take-home meals, and shoes to deserving families, sharing smiles and hope. Families also had the opportunity to meet Santa and take photos.


Deserving Ohio families partake in Golden Ticket celebration with their children

And in Cincinnati, OH, families were invited to participate in a “Golden Ticket” grocery shopping spree with their very own check-out lane, as well as the opportunity to enjoy hot chocolate, stockings, ice skating and reindeer.

For many participants, the Coca-Cola Caravan continues to be a memorable experience that brings them years of happiness and life-long memories.

“The Caravan has always been something we do as a family tradition,” said Ava Meiner, Ohio State University student and Coke Campus Ambassador. “The Caravan represents the love I feel when I am surrounded by my family during the holidays.”

Meiner and her siblings visiting the Coca-Cola Caravan in 2014

The Coca-Cola Caravan traveled to seven states and forty cities in Coke Consolidated’s 14-state territory. The Coca-Cola Caravan is part of the ‘Share Holiday Magic’ campaign, a holiday expression of “Real Magic,” a global Coca-Cola brand platform and philosophy launched in 2021 to invite everyone, everywhere to celebrate the real magic of humanity by coming together and sharing experiences.


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