CHARLOTTE, N.C. – The Truist Championship today announced Coca-Cola Consolidated as the Official Soft Drink of the long-standing PGA TOUR event hosted at Quail Hollow Club, May 6-10. The multi-year partnership will feature Coca-Cola Consolidated across a variety of tournament activations, including Folds of Honor Friday presented by Coca-Cola Consolidated and will also include a shared focus on sustainability initiatives.
“Coca-Cola Consolidated is a trusted community partner with deep roots in Charlotte, and we’re excited to welcome them as the Official Soft Drink of the Truist Championship,” said Adam Sperling, Executive Director of the Truist Championship. “Between their sponsorship of our inaugural Folds of Honor Friday and supporting meaningful sustainability efforts, this partnership reflects our shared commitment to making a positive impact both on and off the course.”
On Friday, May 8 Folds of Honor Friday begins with a special ceremony on the 1st Tee at 7:10 a.m., with a rendition of the National Anthem by the United States Fleet Forces Brass Band Quintet. Throughout the day, the tournament will recognize members of the United States Armed Forces and support Folds of Honor, whose mission is to provide educational scholarships to the families of fallen or disabled service members. Fans are encouraged to wear red, white and blue in support of the initiative.
In addition, Coca-Cola Consolidated will support on-site sustainability efforts through its ”Refresh. Recycle. Renew.” program. Branded recycling bins will be placed throughout tournament week in select fan areas, with tournament vendors transporting plastic, aluminum, and cardboard materials to recycling facilities so materials can be made into new items.
“As Charlotte’s local Coca-Cola bottler and our headquarters in the home of the Truist Championship, we are thrilled to partner as the official soft beverage and water sponsor,” said Heather Hucks, Vice President of Consumer Connections at Coca-Cola Consolidated. “There’s just something special about enjoying great golf at a fantastic course with a Coca-Cola in your hand, and we’re excited to be part of creating lasting memories alongside golf fans, while continuing to positively impact the Charlotte community.”
