The Coca-Cola contour bottle is more than packaging. It’s a symbol of innovation, identity and timeless design. Its story traces back to Terre Haute, Indiana, where a bold idea took shape and forever changed the way the world experiences Coca-Cola.

What began as a challenge to create a bottle unlike any other resulted in one of the most recognizable designs in history. With its distinct curves and unmistakable silhouette, the contour bottle quickly became an icon — representing quality, authenticity and connection across generations.

Today, that legacy lives on within Coca-Cola Consolidated’s 14-state territory, where the roots of this design continue to inspire pride and possibility.

Watch the video below to learn more. ⬇️