Coca-Cola Consolidated is dedicated to building meaningful career opportunities for service members and veterans across our 14-state territory, and to honoring their service through continued community engagement.
Serving across operations, logistics, sales, transportation, warehousing and corporate functions, as well as in technical roles such as diesel mechanics, HVAC specialists, and electrical technicians, veterans and active service members bring leadership, discipline, teamwork and resilience to Coca-Cola Consolidated. Service doesn’t end when they take off the uniform. The lessons, relationships and sense of purpose developed through military service continue to shape how they lead, work and care for others. These strengths reflect our Purpose of serving others.
This Veterans Day, we’re recognizing three Coca-Cola Consolidated Teammates whose service continues to influence who they are today.
James Carter. Equipment Services Scheduler, served eight years in the U.S. Marine Corps, rising to the rank of staff sergeant. For James, joining the Marines was about being part of something bigger than himself.
“I wanted to challenge myself, develop discipline, build character and serve a purpose greater than my own interests,” James said.
His service also taught him the importance of teamwork, accountability and perseverance.
“The Marine Corps taught me that success is not achieved alone; it comes from trusting the people beside you, supporting one another and taking responsibility for your actions,” James said.
Fellow Marine Jared Bridge, Fountain Installer, served four years and attained the rank of corporal. His experience gave him an appreciation for the different backgrounds and experiences of those around him and strengthened his commitment to serving others.
“A rising tide lifts all boats. I help myself by helping others,” Jared said. “Now, as a civilian, I retain that connection and still wish to help the man or woman to my left or right because it is the right thing to do.”
For David Alexander, Route Specialist, military service continues today. David has served for 28 years and is currently a sergeant first class in the U.S. Army Reserve. He says his experience has taught him patience and the importance of recognizing that everyone comes from a different walk of life.
That understanding continues to influence his commitment to his community and the people around him.
On Veterans Day, all three reflect on the bonds created through service.
For Jared, the day is a reminder that differences don’t have to divide us. “I think about all of the men and women who served alongside me, and remember how different we were, and just how united we were nonetheless.”
For David, it’s an opportunity to reconnect with people who share that experience.
“It’s a day I can sit and laugh with fellow veterans, and we all understand what we went through,” David said.
And for James, Veterans Day is a time to recognize the sacrifices of everyone who has worn the uniform.
“It is a time to reflect on the sacrifices, dedication and commitment of the men and women who have worn the uniform and served our country,” James said.
This Veterans Day, we thank the men and women who have served and continue to serve.
