CHARLOTTE, NC, Apr. 22, 2025 – The Tennessee Titans, The Coca-Cola Company and Coca-Cola Consolidated, the nation’s largest Coca-Cola bottler, announced a multi-year partnership renewal designating Coca-Cola as the official beverage sponsor of the Titans and Nissan Stadium. Coca-Cola Consolidated remains the team’s official and exclusive partner for soft drinks, water, PowerAde, bottled teas and juices, and retains pouring rights for Nissan Stadium concession stands.
Coca-Cola has been the beverage provider for the Titans since the inception of the Titans/Oilers organization in 1960. The renewed partnership will extend through the Titans’ 2036 season, giving fans the opportunity to enjoy Coca-Cola beverages inside Nissan Stadium for all future events, including Titans games, concerts, and other programming. The partnership will also carry over into the new Nissan Stadium currently being constructed and expected to open in 2027.
In addition to the beverage partnership, the Titans will continue to work with Coca-Cola Consolidated to enhance sustainability at Nissan Stadium through various recycling initiatives. Coca-Cola Consolidated and the Titans work with a third-party sustainability partner to collect and sort bottles and cans. In 2024 alone, more than 566,000 plastic bottles and more than 959,000 aluminum cans were collected during Nissan Stadium events. Once collected, these materials are sent to a recycling center to create new bottles and cans, supporting a circular economy.
“Coca-Cola Consolidated has quite literally been with us since the very beginning, and to renew our partnership with them at such an exciting time in our organization, with the new Nissan Stadium on the horizon, is really special,” said Titans Sr. Vice President and Chief Operating Officer, Dan Werly. “In addition to their beverage selection of all our fans’ favorites, I’m particularly grateful for their efforts in expanding our sustainability and recycling efforts and how they will come to life in the new Nissan Stadium, as well as in the current stadium.”
One of the primary sustainability features of the new Nissan Stadium is its recycling sorting room, which will become the largest sorting room in the NFL. This room will allow more space to properly separate materials quickly and effectively. By increasing capture in the recycling efforts at Nissan Stadium, Coca-Cola Consolidated and the Titans are creating efficiencies in ensuring recyclable materials are properly sorted and processed for reuse.
Since 2022, Coca-Cola Consolidated has also hosted regular “green games” during the Titans football season. During these games, Coca-Cola Consolidated encourages fans to recycle their aluminum and plastic through education and activation. For instance, fans would be caught “green handed” and rewarded with gift cards for recycling.
“As Nashville’s local Coca-Cola bottler and the official beverage provider for the Tennessee Titans, we are thrilled to extend our beverage sponsorship and eco-friendly practices at Nissan Stadium for years to come,” said Heather Hucks, Vice President of Consumer Connections at Coca-Cola Consolidated. “There’s just something special about watching football with a Coca-Cola in your hand, and we’re excited to be part of creating lasting memories alongside Titans fans while taking important steps to increase recycling capture and positively impact the Nashville community.”
The Coca-Cola Company and Coca-Cola Consolidated share additional partnerships in the NFL, NBA, NHL, NASCAR and other professional sports.
